When it comes to bikes these days, it's hard to distinguish quality from hype. That's we sell only bikes we believe in. For us, that means manufacturers like Felt, Fisher, Bianchi, Jamis, Breezer and Seven, as well as Scott's own Paisley frames. We're not interested in moving hundreds of bikes each week. We're interested in helping our customers, one at a time, find the perfect bike.

You're not just buying a bicycle, you're also buying the knowledge, the fitting, a year of free adjustments*, and the assembly. The initial assembly of a bicycle has much to do with how it wears and how it stands the test of time. Blue Wheel stands behind its bicycles and the careful labor that went in to building them.